This week’s Rhythm and Ride festival will be bringing together riders and music lovers from all over the region. Some will come for the riding, and some for the music, while others will be here to experience both by trying to pull off their best dance moves with exhausted and sore calves from the day’s ride. Whatever the twist on the week, it’s sure to bring strangers together in unexpected ways.
In the spirit of the event, it isn’t such a stretch to image a coffee roaster and a t-shirt company coming together in a very unique way to support the biking community, especially when the ladies involved are both avid bike enthusiasts enjoying so much of the pavement and dirt that our valley has to offer.
It started last month when Lizzy’s Fresh Coffee of Ketchum launched a fund raising coffee to support the Wood River Bicycle Coalition. “We wanted to do something to help support the continued enjoyment of cycling in our valley", says Liz Roquet of Lizzy’s Fresh Coffee. “The WRBC is a pretty cool organization, because it’s actually a group of organizations, businesses and residents who advocate for a bicycle and pedestrian friendly community throughout the Wood River Valley. We’re supporting their efforts by donating funds from the sales of our special freshly roasted ‘Giving Beans’ coffees all summer long.”
The special WRBC coffee follows in the fashion of the rest of Lizzy’s product imagery, with an ongoing contest that features a different customer submitted photo each month. “It’s really fun”, says Roquet, “because each month a new local photographer, bike rider, and trail, whether road or dirt, is featured on the coffee label.” The winning photographer enjoys a free month of coffee, and Lizzy’s donates $5 of each bag sold to the WRBC.
So where does the T-Shirt company fit into all this? “When the Rhythm and Ride festival was created, we thought it would be cool to do something unique just for this event”, says Roquet. As though it was just meant to be, she crossed paths with Britt Johnston of HokenOly through membership in Mud Honeys, a local women’s mountain biking club.
Roquet says she had seen the fun bike-inspired designs that HokenOly had created for Tees, and thought they could be pretty great coffee labels. Britt Johnston of HokenOly agreed, and in a day’s time morphed her designs into custom coffee labels and donated them to the project.
Featuring Lizzy’s already well-loved roasts with labels including “Crank-y Coffee” and “Ridaho Blend”, you can’t help but get a little giggle with your morning cup. Lizzy’s Fresh Coffee will be selling the coffees, 4 in total, on their website, at the Wednesday night Cruiser Criterium, and at Saturday’s concert at Festival Meadows. Look for them alongside the WRBC booth. You’ll also find HokenOly and their Tee-shirts at Festival Meadows on Saturday to round out your weekend style.
Join in the fun, and purchase at the event or online! The WRBC “coffee of the month” with local photos can be purchased online all summer long, while the special HokenOly designer coffees can be purchased this week only at the event, or on the Lizzy’s website at www.lizzysfreshcoffee.com “Giving Beans”.
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Lizzy’s Fresh Coffee was founded in 2008 to provide coffee lovers with a freshly roasted coffee experience. Top quality Specialty Grade coffees are attentively roasted to order, and Certified Organic & Fair Trade choices are included in the offerings. Every month the coffees feature customers’ fun and sometimes cheeky snapshots on the labels and anyone can upload their own picture to create a customized coffee label for their favorite blend; to drink at home or share as a gift. To order the WRBC coffee, got to www.lizzysfreshcoffee.com/giving.html
HokenOly was established in 2010, when Britt Johnston, who had been designing t-shirts since childhood, combined efforts with Shirley Studebaker to offer the designs to the global community. Visit www.hokenoly.com to purchase.
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