Sun Valley, Idaho has been selected as the 2011 and 2012 hosts of USA Cycling’s premier USA Cycling Mountain Bike National Championships. Kelli Lusk, National Events Director for USA Cycling informed the Sun Valley/Ketchum Chamber & Visitors Bureau (SVKCVB) that Sun Valley’s bid was selected for USA Cycling Cross country, Short-track and Super D Mountain Bike National Championships. Kelli mentioned she appreciates the enthusiasm the community has shown for the USA Cycling Mountain Bike National Championships. Distinct pro and amateur level courses will be constructed on Dollar Mountain beginning this fall.
In June, the Sun Valley Resort and the SVKCVB began working with Chad Sperry from Breakaway Promotions and Christina Blackwell from Metric Marketing Group to host USA Cycling in a pre-bid site inspection. The group then submitted a comprehensive bid on July 1st. “The operations of a well-respected race-director, along with the event and marketing experience of Sun Valley Resort and the CVB, were key to the success of this bid.”, notes Carrie Westergard from SVKCVB. “We worked closely with Chad, Christina, and the team spent hundreds of hours to ensure this successful bid.”
The Sun Valley Resort Marketing Group, Inc. added their support sending representatives to attend the USA Cycling Mountain Bike National Championships held in July in Granby, CO. Attendees included the Mayor of Sun Valley, Wayne Willich, Jennifer Biondi from the Bike Ranch at the Idaho Smoky Mountain Lodge and Carrie Westergard from the Sun Valley/Ketchum CVB. Long-time CVB Board Member Greg Peterson was also in Granby and contributed to the effort. Greg’s attended countless USA Cycling Mountain Bike National Championships with his nationally ranked pro-rider son, Cody Peterson. The Sun Valley delegation clearly communicated the area’s commitment to host the 2011 and 2012 events.
SV Area resident, Smith Optics Marketing Communications Manager and former mountain bike pro, Greg Randolph adds, “Sun Valley is a true mountain town with a rich heritage and strong mountain bike community. An event like the USA Cycling Mountain Bike National Championships is a great way to introduce the US mountain bike community to the great riding and amenities our valley has to offer.”
Chad Sperry and Breakaway Promotions is highly regarded within the USA Cycling community and offered tremendous credibility to the bid. His company has worked closely with Kelli Lusk and the USA Cycling team on many events over the past 8 years.
Recognized as one of the premier race organizers in the United States, Breakaway Promotions owns, organizes and manages professional and amateur bicycle races across the country. “Breakaway Promotions is honored to be selected as the race organizer for the USA Cycling Mountain Bike National Championships in Sun Valley. We will create a course and competitive experience that will make this event memorable for any rider," states Chad Sperry, Race Director
An event of this level carries an operational and marketing cost of over $100,000 and projects an annual economic impact of over $1 million dollars - with an estimated 3,000 new visitors the first year. Net of entry fees there’s a projected deficit of $20,000-$40,000. The Sun Valley/Ketchum CVB are welcoming sponsors at levels of $25,000 to $1,000 as offsets. Sponsors will benefit from national exposure to new visitors and targeted demographics associated with a world class event. Contact: Carrie Westergard at 208-725-2110 for sponsorship details.
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