posted 12/12/10 03:46 PM | updated 12/12/10 03:50 PM
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The Secret to the Perfect Gift - Online Coffee Company Hits the Mark

Customizable coffees from Lizzy's Fresh Coffee might just be the gift you've been searching for.

If you’ve ever received a gift, and it’s likely that if you breathe and exist that you have, you know instantly if you love it or hate it.  You can tell the minute the box is opened, what degree of “fake” your smile and exclamation of “I love it!” will be required.  

As a gift-giver, you never want to be on the receiving end of the cheesy grin and half-hearted hug of gratitude, but it can be hard to get it right every time.  Here are 3 things that determine whether your gift will result in a “you rock” or a “try harder next year” response, and one company that might have just what you’re searching for.

First, is it a gift that they really want?  Is it that thing that they’ve been pining for at the local electro-tastic-mega-mart?  If so, they’re probably really happy.

Second, is it a gift that they need or find useful?  Maybe it’s not the thing that they’ve had a crush on from afar, but what if it’s something that they can really use?  Maybe it’s a warm puffer coat that will actually keep them comfortable on those mornings they’re out chinking the ice from their car’s windshield.   They likely still consider this gift a good one.

Third, did the gift giver make it personal or deliver it from the heart?  If “want” or “need” are skipped, nothing touches the heart strings like a personal hand-made gift.  A custom framed photo, personal creative gift, or even a hand knit sweater sends an unmistakable “I care about you” message that always wins the warm and fuzzy award. (Yes, cue the Martha Stuart in yourself at this point).

But what if a gift does all three?  Is it possible?  That’s what we call the trilogy of gift-giving perfection, and can make you the ultimate gift-giver.

That’s where companies like Lizzy’s Fresh Coffee, a boutique coffee roaster in Ketchum, Idaho, has emerged as a gift-givers dream come true. 

“Personalizing a gift isn’t anything new.”  says Liz Roquet, owner of the company.  “Lots of companies let you put your picture on anything from a mug to a t-shirt.  “The problem with lots of this stuff is that it’s sort of just junk once the novelty of it has worn off”.

So how does a coffee company do it differently?

“Coffee is consumed by 70% of the U.S. population”, says Roquet “and it’s already something that people not only want, but for some - it’s not hard to argue - need.  It makes perfect sense to make a gift of it, actually”.

What makes Lizzy’s so unique is the company lets you create your own coffee label.  You select a fun holiday template, upload your picture and type in a personal greeting, and then they’ll roast your coffee, package with your label on it, and ship it for you anywhere nationwide. 

Roquet says, “Basically if you can take a picture and type, this is about the easiest creative project you’ll ever do, and the gift recipients will absolutely love it.” 

This being their third holiday in business, Roquet says that the custom coffees are such a hit.  “People are so thrilled by the personal touch when you make them a one-of-a-kind label, but then actually tasting the freshly roasted, specialty grade coffee just sends them over the edge to holiday bliss.” 

That sounds like slam dunk:  Want, need, and love, all in one gift.

If you want to check out this gift idea, Lizzy’s Fresh Coffee can be found online at www.lizzysfreshcoffee.com .  The company has posted a short video on how to create a label for the technically afraid, which is worth watching.  They’ll roast your coffee, attach your custom label, and ship it to any U.S. destination.  Price for a custom 12 oz coffee is $14.95 plus shipping, and other smaller bags as well as gift boxes options are available.

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